Brand & Marketing Strategy
Positioning, audience understanding and messaging that give campaigns and content a consistent direction.
Dubai, UAE · Open to marketing opportunities
Javier Sanzo / Marketing Manager
MARKETING& GROWTH.
Brand Strategy · Digital Campaigns · Lead Generation · Content · CRM · Business Growth
A personal introduction01:00 / A film by Javier Sanzo
BEYOND MARKETING
Get to Know Me in 60 Seconds
Strategy. Creativity. Execution.
A closer look at the thinking behind the work.
I connect brand, campaigns and content with the commercial goals behind them. International experience across real estate, hospitality and entertainment. Based in Dubai.
Google Ads Certified / October 2026Experience across
Real Estate / Hospitality / Events & Entertainment / Customer-facing Businesses
01 / Professional summary
A broad perspective.
A commercial focus.
I bring 10+ years of experience across marketing, events, hospitality and business operations, with an international perspective shaped by work in Cuba, Argentina and the UAE.
Today, as Marketing Manager at RE/MAX Prestige Dubai, I manage digital campaigns, lead generation, brand content and the company’s website, working closely with agents and sales teams. Earlier experience in entertainment and hospitality brings an understanding of service, audiences and the customer experience.
My strength is connecting the work: turning a business objective into a clear message, a coordinated campaign and a practical path from interest to follow-up.
02 / Core capabilities
From brand direction
to day-to-day delivery.
Digital Growth
Paid campaigns, SEO and website improvements that support visibility, acquisition and business goals.
Lead Generation
Audience segmentation, campaign creative and landing pages that connect interest with enquiries.
Social Media & Content
Content planning, copywriting and market storytelling for brands and international audiences.
CRM & Sales Enablement
Enquiry routing, sales coordination, presentations and training that support a more informed follow-up.
Campaign Management
Planning, budget allocation, creative execution, performance reporting and ongoing optimisation.
03 / Selected work
The strategy.
The execution. The evidence.
Recent work at RE/MAX Prestige Dubai, showing capabilities that connect across brands, sectors and audiences.
01 / Digital campaigns & lead generationRE/MAX Prestige Dubai
International acquisition
From audience insight
to sales conversations.
An international campaign connecting a defined audience, a relevant creative and a direct messaging objective.
- Challenge
- Reach potential Dubai property buyers in Venezuela and create a direct route to the sales team.
- Approach
- Build a market-specific campaign around audience segmentation, relevant messaging and a direct conversation.
- Execution
- I managed budget allocation, creative, copy, Meta Ads setup, monitoring and optimisation. Enquiries were routed to CRM and assigned to agents.
- Outcome
- 443 messaging conversations at $1.19 per conversation, with $526.15 in total spend and 352.1K views.
443Messaging conversations
$1.19Cost per conversation
352.1KViews
$526.15Total spend
Explore additional markets & campaign evidence
Pakistan59 leads · approx. $4.48 CPL
Paraguay3,088 visits · approx. $0.05 per visit
Chile43 leads · approx. $15.58 CPL
Results are reported against each campaign objective: messaging conversations, leads or website visits.
02 / Website management & digital growthRE/MAX Prestige Dubai
WordPress · Elementor · SEO
A website built to support
the marketing around it.
- Challenge
- Turn an existing generic website into a platform supporting the brand, campaigns and lead generation.
- Approach
- Connect website structure and content with audience needs and the next step towards an enquiry.
- Execution
- I took ownership of WordPress and Elementor, managing page and project content, copy, multilingual updates, SEO and campaign landing pages.
- Outcome
- A restructured digital presence with live campaign pages and enquiry routes through forms and WhatsApp, supporting sales follow-up.
Campaign landing pageA clear message.
A relevant offer.
A next step.Investment content / Form / WhatsApp
A relevant offer.
A next step.Investment content / Form / WhatsApp
03 / Social media, content & brand authorityRE/MAX Prestige Dubai
Research translated into content
Make complex information
worth paying attention to.
- Challenge
- Make Dubai market information accessible to international audiences, particularly Spanish-speaking investors.
- Approach
- Translate research into clear stories aligned with the questions people ask before a sales conversation.
- Execution
- I researched market developments and created content around trends, off-plan projects, payment plans and investment information.
- Outcome
- A set of audience-focused content assets designed to explain the market and support brand credibility.
04 / Reporting & commercial insightRE/MAX Prestige Dubai
Market report + bilingual dashboard
Turn market data
into a useful conversation.
- Challenge
- Give broker meetings a clearer view of market activity beyond headline figures.
- Approach
- Organise research around the commercial questions behind transactions, rental performance and buyer demand.
- Execution
- I developed the May 2026 report covering property categories, hotspots, buyer price ranges and market composition, alongside an interactive English/Spanish dashboard.
- Outcome
- A presentation-ready report and an interactive way to explore the same market information.
Market
intelligence.
Dubai Real Estate Market Report
May 2026 Research / Analysis / Information design05 / CRM & sales enablement
Help the team carry
the campaign forward.
Challenge: support agents in developing their own acquisition channels. Approach & execution: an interactive training experience connecting personal networks, content strategy, paid advertising and follow-up. Outcome: a practical internal training resource.
04 / Experience
International perspective.
Dubai experience.
Marketing, brand and business experience across different audiences and service environments.
Download full CV ↗Aug 2025 — Present / Dubai, UAE
Marketing Manager
RE/MAX Prestige Dubai
Manage marketing strategy, brand positioning, paid campaigns, social content and website development. Connect international lead generation with CRM routing and agent follow-up, supported by reporting, market insight and sales materials.
Jul 2024 — Jul 2025 / Dubai, UAE
Marketing & Talent Manager
Dassa Talent & Entertainment
Led marketing strategy and creative direction, developing branded presentations, proposals and social content. Coordinated with international artists, luxury hotels and event venues on performances and experiential activations.
2023 — 2024 / Dubai, UAE
F&B Specialist
Sadeem Specialty Coffee
Delivered premium service in a boutique hospitality environment, engaging customers in English and Spanish.
2018 — 2022 / Havana, Cuba
Real Estate Admin & Marketing Manager
G’Obras
Combined business operations with social content, promotional materials and sales campaigns, supporting client relations and the commercial team.
2015 — 2018 / Havana, Cuba
Deputy Director
Memorial José Martí
Coordinated cultural and diplomatic events, public relations, marketing communications and teams working with international guests.
05 / Tools & platforms
Tools that support
the work.
Practical platforms for campaigns, content and website management.
- Paid campaigns
- Meta Ads · Google Ads
- Web & landing pages
- WordPress · Elementor
- Search optimisation
- Yoast SEO
- CRM & sales workflows
- Enquiry routing · Agent assignment · Sales follow-up
06 / Certification
Google Skillshop
Google Ads Certification
October 2026